旅游目的地管理

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Cover of the book 旅游目的地管理 by 邹统钎, 崧博出版事業有限公司
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Author: 邹统钎 ISBN: 3467040306743
Publisher: 崧博出版事業有限公司 Publication: February 1, 2011
Imprint: 高等教育出版社 Language: Chinese
Author: 邹统钎
ISBN: 3467040306743
Publisher: 崧博出版事業有限公司
Publication: February 1, 2011
Imprint: 高等教育出版社
Language: Chinese
《旅游目的地管理》是普通高等学校旅游管理专业应用型本科系列教材。也是教育部高等学校工商管理类学科专业教学指导委员会旅游专业组推荐教材。《旅游目的地管理》全面介绍了旅游目的地管理的相关问题,包括概念体系、重点研究成果和产业实践认识三个方面。在以旅游开发规划为主要内容的现有教材基础上,《旅游目的地管理》将关注点扩展至旅游目的地管理的各个层面,引导读者系统认识旅游目的地管理的基本内容。各部分内容均设计了案例思考题,便于读者在产业实践中理解理论问题。
《旅游目的地管理》是普通高等学校旅游管理专业应用型本科系列教材。也是教育部高等学校工商管理类学科专业教学指导委员会旅游专业组推荐教材。《旅游目的地管理》全面介绍了旅游目的地管理的相关问题,包括概念体系、重点研究成果和产业实践认识三个方面。在以旅游开发规划为主要内容的现有教材基础上,《旅游目的地管理》将关注点扩展至旅游目的地管理的各个层面,引导读者系统认识旅游目的地管理的基本内容。各部分内容均设计了案例思考题,便于读者在产业实践中理解理论问题。

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