Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy

Business & Finance, Career Planning & Job Hunting, Small Business, Marketing & Sales
Cover of the book Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy by Bob Brothers, Bob Brothers
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Author: Bob Brothers ISBN: 9781458196651
Publisher: Bob Brothers Publication: February 25, 2011
Imprint: Smashwords Edition Language: English
Author: Bob Brothers
ISBN: 9781458196651
Publisher: Bob Brothers
Publication: February 25, 2011
Imprint: Smashwords Edition
Language: English

'Brand' is a concept essential to the entrepreneur's or marketing leader's success, but 'brand' and 'branding' are as likely to sow confusion and wasted effort as they are to drive business excellence.

"Your Brand Is Your Business ..." explains what branding is all about, how to create brand equity, and how it puts money in the bank for your successful brand.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

'Brand' is a concept essential to the entrepreneur's or marketing leader's success, but 'brand' and 'branding' are as likely to sow confusion and wasted effort as they are to drive business excellence.

"Your Brand Is Your Business ..." explains what branding is all about, how to create brand equity, and how it puts money in the bank for your successful brand.

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