Essentials of Corporate Communication

Implementing Practices for Effective Reputation Management

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Essentials of Corporate Communication by Cees B.M. Van Riel, Charles J. Fombrun, Charles J. Fombrun, Taylor and Francis
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Author: Cees B.M. Van Riel, Charles J. Fombrun, Charles J. Fombrun ISBN: 9781134335053
Publisher: Taylor and Francis Publication: August 7, 2007
Imprint: Routledge Language: English
Author: Cees B.M. Van Riel, Charles J. Fombrun, Charles J. Fombrun
ISBN: 9781134335053
Publisher: Taylor and Francis
Publication: August 7, 2007
Imprint: Routledge
Language: English

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.

The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.

Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.

The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.

Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

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