Bob Brothers: 3 books
by Bob Brothers
Language: English
Release Date: February 25, 2011
Language: English
Release Date: February 25, 2011
'Brand' is a concept essential to the entrepreneur's or marketing leader's success, but 'brand' and 'branding' are as likely to sow confusion and wasted effort as they are to drive business excellence.
"Your Brand Is Your Business ..." explains what branding is all about, how to create brand equity, and how it puts money in the bank for your successful brand.
by Bob Brothers
Language: English
Release Date: February 17, 2011
Language: English
Release Date: February 17, 2011
"Greener Materials and the Markets that Use Them" provides a comprehensive overview of the products, raw materials, and end users that are leading a transformation to a 'greener' more environmentaly friendly America.
Claims about environmentally friendly products and initiatives fall...
by Bob Brothers
Language: English
Release Date: March 31, 2011
Language: English
Release Date: March 31, 2011
"Sunshine, Blue Skies...At Home with Wind and Solar Energy" brings organization and perspective to the fragmented and rapidly evolving landscape of conventional and alternative energy sources. It looks at the range of energy technologies - fossil fuels, nuclear, hydroelectric, wind and solar...