Why Apple must tell its story

Steve Jobs as the company's biggest challenge

Business & Finance, Marketing & Sales
Cover of the book Why Apple must tell its story by Carolin Biebrach, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Carolin Biebrach ISBN: 9783640360406
Publisher: GRIN Publishing Publication: June 29, 2009
Imprint: GRIN Publishing Language: English
Author: Carolin Biebrach
ISBN: 9783640360406
Publisher: GRIN Publishing
Publication: June 29, 2009
Imprint: GRIN Publishing
Language: English

Essay from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Ohio University (E.W. Scripps School of Journalism), course: Media Works, language: English, abstract: The face of Apple is its C.E.O. Steve Jobs and rumors of his declining health threaten soaring stock prices and record-breaking revenues. This paper examines the problem of succession facing Apple. In order to maintain a viable and successful brand, Apple must look to differentiate Apple from Steve Jobs in the minds of consumers and shareholders. This paper also examines Apple's relationship with the media and the marketing strategies employed to publicize Apple's products. Apple should employ a public relations strategy which is more responsive to the press in all realms but most specifically in regard to their very public C.E.O.'s health.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Ohio University (E.W. Scripps School of Journalism), course: Media Works, language: English, abstract: The face of Apple is its C.E.O. Steve Jobs and rumors of his declining health threaten soaring stock prices and record-breaking revenues. This paper examines the problem of succession facing Apple. In order to maintain a viable and successful brand, Apple must look to differentiate Apple from Steve Jobs in the minds of consumers and shareholders. This paper also examines Apple's relationship with the media and the marketing strategies employed to publicize Apple's products. Apple should employ a public relations strategy which is more responsive to the press in all realms but most specifically in regard to their very public C.E.O.'s health.

More books from GRIN Publishing

Cover of the book Die Bedeutung von Weiterempfehlungen aus Anbieter- und Kundensicht by Carolin Biebrach
Cover of the book IBM and the business ethics by Carolin Biebrach
Cover of the book Finance-Growth Nexus: Evidence from Indian Economy using Causality Co-Integration Test based on Error Correction Model by Carolin Biebrach
Cover of the book A Project Management Methodology for Multimedia Projects - Analysis of Existing Strategies and Creation of a New Concept by Carolin Biebrach
Cover of the book Project Finance by Carolin Biebrach
Cover of the book The Sphere of Rigour Reporting by Carolin Biebrach
Cover of the book Sexual Suspects - Influences of the Sexual Liberation on Lust, Sexuality and Family in John Irving's 'The World According to Garp' by Carolin Biebrach
Cover of the book Social and sexual hierarchies: Male-female relationships in Arundhati Roy's 'The God of Small Things' by Carolin Biebrach
Cover of the book Contingency theory by Carolin Biebrach
Cover of the book The influence of ideology on the foreign policy behaviour of the Soviet Union and its East European satellites, 1945-61 by Carolin Biebrach
Cover of the book Ideas of 'Managing' Natives in Stevenson's 'The Beach of Falesá' and Buchan's 'Prester John' by Carolin Biebrach
Cover of the book The Economic Model of Brazil during the Military Dictatorship by Carolin Biebrach
Cover of the book The Extent to which 'Consciousness' poses a problem for the Computational Theory of Mind by Carolin Biebrach
Cover of the book Religion and atheism in Douglas Adams' 'Hitchhiker's guide to the galaxy' by Carolin Biebrach
Cover of the book Folk Etymology as a Linguistic Phenomenon by Carolin Biebrach
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy