When a brand gets wings. Red Bull's secret of marketing success

Red Bull's secret of marketing success

Business & Finance, Marketing & Sales
Cover of the book When a brand gets wings. Red Bull's secret of marketing success by Sabine Buchholz, GRIN Publishing
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Author: Sabine Buchholz ISBN: 9783638906029
Publisher: GRIN Publishing Publication: January 29, 2008
Imprint: GRIN Publishing Language: English
Author: Sabine Buchholz
ISBN: 9783638906029
Publisher: GRIN Publishing
Publication: January 29, 2008
Imprint: GRIN Publishing
Language: English

Essay from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Southampton (University of Southampton - Centre for Language Study), course: Intermediate English for Business, 10 entries in the bibliography, language: English, abstract: The high energy drink Red Bull has been profitably sold since 1987. The company's figures confirm its success around the world. Red Bull's secret is an extraordinary marketing consisting mainly of the organisation of fun sport events to create a cool image and make teenagers loyal costumers. With this unique concept the enterprise will go on governing the growing energy drink branch.

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Essay from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Southampton (University of Southampton - Centre for Language Study), course: Intermediate English for Business, 10 entries in the bibliography, language: English, abstract: The high energy drink Red Bull has been profitably sold since 1987. The company's figures confirm its success around the world. Red Bull's secret is an extraordinary marketing consisting mainly of the organisation of fun sport events to create a cool image and make teenagers loyal costumers. With this unique concept the enterprise will go on governing the growing energy drink branch.

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