The disposable paper business sector in relation to market segmentation
Business & Finance, Marketing & Sales
| Author: | Miriam Mennen | ISBN: | 9783640569410 |
| Publisher: | GRIN Publishing | Publication: | March 19, 2010 |
| Imprint: | GRIN Publishing | Language: | English |
| Author: | Miriam Mennen |
| ISBN: | 9783640569410 |
| Publisher: | GRIN Publishing |
| Publication: | March 19, 2010 |
| Imprint: | GRIN Publishing |
| Language: | English |
Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 82 % - A, University of Sunderland, course: Strategic Marketing, language: English, abstract: In the following, the reader will be provided with an overview of the disposable paper industry. Due to the scope of study, the author will put limitations and take the German market into consideration, which to some extent has a certain level of generalisablity for the Western society. The author will concentrate on latest trends and future tendencies of the industry by relating it to the current marketing issue of market segmentation.
Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 82 % - A, University of Sunderland, course: Strategic Marketing, language: English, abstract: In the following, the reader will be provided with an overview of the disposable paper industry. Due to the scope of study, the author will put limitations and take the German market into consideration, which to some extent has a certain level of generalisablity for the Western society. The author will concentrate on latest trends and future tendencies of the industry by relating it to the current marketing issue of market segmentation.
