Valuable Content Marketing

How to Make Quality Content Your Key to Success

Business & Finance, Business Reference, Business Communication, Marketing & Sales
Cover of the book Valuable Content Marketing by Sonja Jefferson, Sharon Tanton, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sonja Jefferson, Sharon Tanton ISBN: 9780749473280
Publisher: Kogan Page Publication: July 3, 2015
Imprint: Kogan Page Language: English
Author: Sonja Jefferson, Sharon Tanton
ISBN: 9780749473280
Publisher: Kogan Page
Publication: July 3, 2015
Imprint: Kogan Page
Language: English

WINNER: 2016 Marketing Book of the Year; Small Biz Book Awards.

From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Whether you're starting a business or aiming to grow, this book shows you how to get better results from your marketing efforts.

Marketing with valuable content really works - this book shows you how to grow your business by raising awareness of your brand, turning prospects into buyers and buyers into long-term fans.

This fully revised second edition of Valuable Content Marketing is a clear, practical guide that helps you make sense of marketing in the digital world and learn to enjoy the journey. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for small-business owners and sales, marketing and branding professionals as well as practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development from Desynit to household names like HSBC.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

WINNER: 2016 Marketing Book of the Year; Small Biz Book Awards.

From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Whether you're starting a business or aiming to grow, this book shows you how to get better results from your marketing efforts.

Marketing with valuable content really works - this book shows you how to grow your business by raising awareness of your brand, turning prospects into buyers and buyers into long-term fans.

This fully revised second edition of Valuable Content Marketing is a clear, practical guide that helps you make sense of marketing in the digital world and learn to enjoy the journey. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for small-business owners and sales, marketing and branding professionals as well as practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development from Desynit to household names like HSBC.

More books from Kogan Page

Cover of the book The Happy Manifesto by Sonja Jefferson, Sharon Tanton
Cover of the book The Innovation Handbook by Sonja Jefferson, Sharon Tanton
Cover of the book Luxury World by Sonja Jefferson, Sharon Tanton
Cover of the book E-Commerce Website Optimization by Sonja Jefferson, Sharon Tanton
Cover of the book Six Figure Management Method by Sonja Jefferson, Sharon Tanton
Cover of the book How to Get Started in Export by Sonja Jefferson, Sharon Tanton
Cover of the book Researching and Writing Dissertations by Sonja Jefferson, Sharon Tanton
Cover of the book Practical Enterprise Risk Management by Sonja Jefferson, Sharon Tanton
Cover of the book Making Sense of Leadership by Sonja Jefferson, Sharon Tanton
Cover of the book Building a Culture of Innovation by Sonja Jefferson, Sharon Tanton
Cover of the book Human Resource Management at Work by Sonja Jefferson, Sharon Tanton
Cover of the book Armstrong's Handbook of Human Resource Management Practice by Sonja Jefferson, Sharon Tanton
Cover of the book Rethinking Prestige Branding by Sonja Jefferson, Sharon Tanton
Cover of the book Effective People Management by Sonja Jefferson, Sharon Tanton
Cover of the book Communicate to Inspire by Sonja Jefferson, Sharon Tanton
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy