Understanding Global Cultures

Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity

Business & Finance, Economics, International
Cover of the book Understanding Global Cultures by Martin J. Gannon, Rajnandini K. Pillai, SAGE Publications
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Author: Martin J. Gannon, Rajnandini K. Pillai ISBN: 9781483340050
Publisher: SAGE Publications Publication: February 16, 2015
Imprint: SAGE Publications, Inc Language: English
Author: Martin J. Gannon, Rajnandini K. Pillai
ISBN: 9781483340050
Publisher: SAGE Publications
Publication: February 16, 2015
Imprint: SAGE Publications, Inc
Language: English

In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversi****ty, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversi****ty, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.

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