Trends and Innovations in Marketing Information Systems

Nonfiction, Computers, Application Software, Business Software, Business & Finance, Marketing & Sales
Cover of the book Trends and Innovations in Marketing Information Systems by , IGI Global
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Author: ISBN: 9781466684614
Publisher: IGI Global Publication: October 21, 2015
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466684614
Publisher: IGI Global
Publication: October 21, 2015
Imprint: Business Science Reference
Language: English
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

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