The Value Chain of the Volkswagen Group

Business & Finance, Management & Leadership, Management
Cover of the book The Value Chain of the Volkswagen Group by Nadine Wiese, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nadine Wiese ISBN: 9783640467853
Publisher: GRIN Publishing Publication: November 9, 2009
Imprint: GRIN Publishing Language: English
Author: Nadine Wiese
ISBN: 9783640467853
Publisher: GRIN Publishing
Publication: November 9, 2009
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of the West of England, Bristol (Bristol Business School), course: Strategic Management, language: English, abstract: The Volkswagen Group - from a company providing affordable cars for the German people to a global group producing broad-range models including premium vehicles for upper-classes. The success of the today's VW AG began in 1937 when VW was founded with the intention to provide affordable cars for the German people. After years of developing further models, acquisitions of other car manufacturers such as Audi and SEAT, and starting international operations, the Volkswagen Group has become the largest automobile manufacturer in Europe and one oft the leading car producers worldwide. Today there are almost 50 production plants in Europe, America, Asia and Africa. (Datamonitor 2008) The Volkswagen AG consists of two divisions. Next to the Financial Services Division there is the Automotive Division that develops vehicles and engines, produces and sells passenger cars, commercial vehicles, trucks, buses, vans, pick-ups and campers. Brands that are part of the VW Group include: VW, Audi, SEAT, Lamborghini, Skoda, Bentley and Bugatti. (Datamonitor 2008) Concentrating on the Automotive Division, the Volkswagen Group's strategy is analysed by looking at its value chain. It is examined what is performed well, where strengths are that create value, and what might be improved.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of the West of England, Bristol (Bristol Business School), course: Strategic Management, language: English, abstract: The Volkswagen Group - from a company providing affordable cars for the German people to a global group producing broad-range models including premium vehicles for upper-classes. The success of the today's VW AG began in 1937 when VW was founded with the intention to provide affordable cars for the German people. After years of developing further models, acquisitions of other car manufacturers such as Audi and SEAT, and starting international operations, the Volkswagen Group has become the largest automobile manufacturer in Europe and one oft the leading car producers worldwide. Today there are almost 50 production plants in Europe, America, Asia and Africa. (Datamonitor 2008) The Volkswagen AG consists of two divisions. Next to the Financial Services Division there is the Automotive Division that develops vehicles and engines, produces and sells passenger cars, commercial vehicles, trucks, buses, vans, pick-ups and campers. Brands that are part of the VW Group include: VW, Audi, SEAT, Lamborghini, Skoda, Bentley and Bugatti. (Datamonitor 2008) Concentrating on the Automotive Division, the Volkswagen Group's strategy is analysed by looking at its value chain. It is examined what is performed well, where strengths are that create value, and what might be improved.

More books from GRIN Publishing

Cover of the book Antitrust Implications of Technology Consortia by Nadine Wiese
Cover of the book The Influence of the new russian currency law FZ ¹173 on western Creditors: avoiding risks when doing Business with Russia by Nadine Wiese
Cover of the book How important is a favourable Corporate Image prior to a Crisis? by Nadine Wiese
Cover of the book E-Marketing Strategy for Reg Vardy by Nadine Wiese
Cover of the book Emerging Technology and Trends by Nadine Wiese
Cover of the book Civil-military cooperation as a vital part in the stabilization-process in Afghanistan by Nadine Wiese
Cover of the book Public Relations - Strategically important? by Nadine Wiese
Cover of the book Thelma & Louise (1990): Western Myth with gender change by Nadine Wiese
Cover of the book Canadian Immigration Policy. Opportunities and steps to get a permanent visa by Nadine Wiese
Cover of the book What is the WTO? Is it a tool of the rich and powerful Western countries and Japan? Are corporate lobby groups the big winners while the poor the big losers? by Nadine Wiese
Cover of the book The relationship between writing, gender relations and sexuality in modernist fiction with reference to 'Mrs. Dalloway' and 'Ulysses' by Nadine Wiese
Cover of the book Humour across cultures. Research on transcultural humour in intercultural coaching and training settings by Nadine Wiese
Cover of the book What is Human Recourse Strategy? by Nadine Wiese
Cover of the book Modern transfer of cultures considering as example of a german radio-homepage by Nadine Wiese
Cover of the book Shakespearean Drama - Women in Renaissance by Nadine Wiese
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy