The Shelfware Problem

A Guide to CRM Adoption

Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
Cover of the book The Shelfware Problem by Brandon Bruce, BookBaby
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Brandon Bruce ISBN: 9781483592800
Publisher: BookBaby Publication: January 3, 2017
Imprint: BookBaby Language: English
Author: Brandon Bruce
ISBN: 9781483592800
Publisher: BookBaby
Publication: January 3, 2017
Imprint: BookBaby
Language: English
Gartner anticipates that the customer relationship management (CRM) market will rise to $36 billion by just 2017. Yet despite that massive market, Forrester Research found that 49% of CRM projects fail. Yikes! That’s $18 billion down the drain. Why the waste? Lack of user adoption. Whether you’re in sales, marketing, IT, support, or the C-suite, if you’re somehow responsible for the adoption of CRM software at your organization, then this book is for you. Jump in to read about what adoption is and isn’t and how to do training. And get tips on how to focus on metrics that matter and achieve executive support for not just buying CRM software but truly adopting it. What’s in it for you? Aside from the glory and the admiration of your peers which traditionally accompanies work in the CRM field, you’ll also save your organization half its money, or better yet help it win the promised return on investment of a successful CRM implementation. It’ll be real and it’ll be fun. It might even be really fun.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Gartner anticipates that the customer relationship management (CRM) market will rise to $36 billion by just 2017. Yet despite that massive market, Forrester Research found that 49% of CRM projects fail. Yikes! That’s $18 billion down the drain. Why the waste? Lack of user adoption. Whether you’re in sales, marketing, IT, support, or the C-suite, if you’re somehow responsible for the adoption of CRM software at your organization, then this book is for you. Jump in to read about what adoption is and isn’t and how to do training. And get tips on how to focus on metrics that matter and achieve executive support for not just buying CRM software but truly adopting it. What’s in it for you? Aside from the glory and the admiration of your peers which traditionally accompanies work in the CRM field, you’ll also save your organization half its money, or better yet help it win the promised return on investment of a successful CRM implementation. It’ll be real and it’ll be fun. It might even be really fun.

More books from BookBaby

Cover of the book Ephesians by Brandon Bruce
Cover of the book Cognizance by Brandon Bruce
Cover of the book The Alcatraz Birder Murders by Brandon Bruce
Cover of the book Day By Day in San José, Costa Rica by Brandon Bruce
Cover of the book Reset and Recharge Your Life in 7 Days by Brandon Bruce
Cover of the book Information and IT Risk Management in a Nutshell by Brandon Bruce
Cover of the book Life Transitions 22 Days Journaling Challenge by Brandon Bruce
Cover of the book Cosmic Communications From The Orgattans by Brandon Bruce
Cover of the book Deadlands: Independence Day by Brandon Bruce
Cover of the book Lyrics by Brandon Bruce
Cover of the book How to Help Your Colon Do Its Job by Brandon Bruce
Cover of the book Entrepreneur Intervention by Brandon Bruce
Cover of the book Invoking Nonna by Brandon Bruce
Cover of the book Fly To The North Star by Brandon Bruce
Cover of the book Uncle Bob's Big Book of Happy by Brandon Bruce
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy