Brandon Bruce: 4 books

Gartner anticipates that the customer relationship management (CRM) market will rise to $36 billion by just 2017. Yet despite that massive market, Forrester Research found that 49% of CRM projects fail. Yikes! That’s $18 billion down the drain. Why the waste? Lack of user adoption. Whether you’re...

It’s been said that time kills deals, but unfortunately that trite phrase too often sends salespeople into a nervous tailspin of activity. Time can also deliver and save deals. The key, of course, is the wise use of time. That’s where the concept of the Slow Sale comes into play. Customer communication...

On the heels of the advance since the twentieth-century of wholly physicalist accounts of human persons, the influence of materialist ontology is increasingly evident in Christian theologizing. To date, the contemporary literature has tended to focus on anthropological issues (e.g., whether the traditional...

Significant amounts of money and resources are spent on child and family services, so successful evaluation of whether or not they are achieving the best outcomes is therefore essential. This edited collection offers an international perspective on the challenges of designing and undertaking...