The Practitioner's Guide to Product Management

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book The Practitioner's Guide to Product Management by General Assembly, Jock Busuttil, Grand Central Publishing
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Author: General Assembly, Jock Busuttil ISBN: 9781455548552
Publisher: Grand Central Publishing Publication: January 6, 2015
Imprint: Grand Central Publishing Language: English
Author: General Assembly, Jock Busuttil
ISBN: 9781455548552
Publisher: Grand Central Publishing
Publication: January 6, 2015
Imprint: Grand Central Publishing
Language: English

Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.

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