General Assembly: 2 books
by General Assembly, Jock Busuttil
Language: English
Release Date: January 6, 2015
Language: English
Release Date: January 6, 2015
Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?
Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE...
by General Assembly, Luke Miller
Language: English
Release Date: January 6, 2015
Language: English
Release Date: January 6, 2015
Sell a hamburger. Run an airline. Build a website.
No matter how simple or complicated your business is, there's one thing that determines if it's a success or not: the customer.
THE PRACTITIONER'S GUIDE TO USER EXPERIENCE breaks down the essence of what it takes to meet a customer's...