The People Business

How Ten Leaders Drive Engagement Through Internal Communications

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book The People Business by Annabel Dunstan, Imogen Osborne, Kogan Page
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Author: Annabel Dunstan, Imogen Osborne ISBN: 9780749479725
Publisher: Kogan Page Publication: July 3, 2017
Imprint: Kogan Page Language: English
Author: Annabel Dunstan, Imogen Osborne
ISBN: 9780749479725
Publisher: Kogan Page
Publication: July 3, 2017
Imprint: Kogan Page
Language: English

The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging.

The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance. The People Business enables readers to prove its value to senior company members by demonstrating its clear impact on ROI.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging.

The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance. The People Business enables readers to prove its value to senior company members by demonstrating its clear impact on ROI.

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