The New Professional Salesman

Meeting Challenges in the 21st Century

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book The New Professional Salesman by Walter Vieira, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Walter Vieira ISBN: 9789352804870
Publisher: SAGE Publications Publication: December 3, 2008
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Walter Vieira
ISBN: 9789352804870
Publisher: SAGE Publications
Publication: December 3, 2008
Imprint: Sage Publications Pvt. Ltd
Language: English

Ways and means of selling are fast evolving, as new paradigms of doing business engender new forms of relationships between sellers and buyers. The new breed of professional salespersons must respond to this rapidly shifting environment in the context of globalization, technological change and changing concepts of loyalty in the 21st century.

The New Professional Salesman: Meeting Challenges in the 21st Century, written in Walter Vieira’s inimitable style with simplicity, humour and clarity, will appeal to sales professionals who are not inclined to read heavy tomes on the subject. The book meets the need of companies with both large field forces (pharmaceutical, FMCG, consumer durables, engineering) and a small number of salespersons. Such companies can now buy a copy for each salesperson and effectively provide a full training program for the cost of a ‘day’s travel allowance’.

Covering the entire spectrum of the selling process, the book features:
- A systematic organisation of material on the theory of selling—in the context of 21st century requirements.
- Use of case studies to elucidate strategies.
- Questions to reflect on and action points at the end of every chapter—to stimulate thinking, self-analysis and self-improvement.
- A focus on the use of technology to improve selling effectiveness.
- A simple style of writing to make learning a pleasure.

This book is a must read for all salespersons and entrepreneurs, whether they sell products or services. Trainers will also find the book immensely helpful in conducting sales training workshops.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Ways and means of selling are fast evolving, as new paradigms of doing business engender new forms of relationships between sellers and buyers. The new breed of professional salespersons must respond to this rapidly shifting environment in the context of globalization, technological change and changing concepts of loyalty in the 21st century.

The New Professional Salesman: Meeting Challenges in the 21st Century, written in Walter Vieira’s inimitable style with simplicity, humour and clarity, will appeal to sales professionals who are not inclined to read heavy tomes on the subject. The book meets the need of companies with both large field forces (pharmaceutical, FMCG, consumer durables, engineering) and a small number of salespersons. Such companies can now buy a copy for each salesperson and effectively provide a full training program for the cost of a ‘day’s travel allowance’.

Covering the entire spectrum of the selling process, the book features:
- A systematic organisation of material on the theory of selling—in the context of 21st century requirements.
- Use of case studies to elucidate strategies.
- Questions to reflect on and action points at the end of every chapter—to stimulate thinking, self-analysis and self-improvement.
- A focus on the use of technology to improve selling effectiveness.
- A simple style of writing to make learning a pleasure.

This book is a must read for all salespersons and entrepreneurs, whether they sell products or services. Trainers will also find the book immensely helpful in conducting sales training workshops.

More books from SAGE Publications

Cover of the book Organized Crime by Walter Vieira
Cover of the book Sociology and the New Materialism by Walter Vieira
Cover of the book Customer Value Investment by Walter Vieira
Cover of the book Analysing Quantitative Data for Business and Management Students by Walter Vieira
Cover of the book Qualitative Research and Theory Development by Walter Vieira
Cover of the book Introducing Communication Research by Walter Vieira
Cover of the book Essential Statistics for the Behavioral Sciences by Walter Vieira
Cover of the book Teaching Primary English by Walter Vieira
Cover of the book Young Children's Creative Thinking by Walter Vieira
Cover of the book Your Dissertation in Education by Walter Vieira
Cover of the book The Body and Society by Walter Vieira
Cover of the book Primary Mathematics Across the Curriculum by Walter Vieira
Cover of the book The Differentiated Flipped Classroom by Walter Vieira
Cover of the book Classroom in the Cloud by Walter Vieira
Cover of the book Overcoming Difficulties with Number by Walter Vieira
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy