The global green consumer - A cross border market

A cross border market

Business & Finance, Marketing & Sales
Cover of the book The global green consumer - A cross border market by Franziska Guhr, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Franziska Guhr ISBN: 9783638016063
Publisher: GRIN Publishing Publication: March 4, 2008
Imprint: GRIN Publishing Language: English
Author: Franziska Guhr
ISBN: 9783638016063
Publisher: GRIN Publishing
Publication: March 4, 2008
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 74,0, Northumbria University, course: International Marketing Management, 18 entries in the bibliography, language: English, abstract: This assignment is about the global green consumer and green marketing around the globe. Beside the theoretical information the example of The Body Shop shows the main issues of green marketing in practice. Table of contents: 1CROSS BORDER MARKET SEGMENTATION3 2THE GLOBAL GREEN CONSUMER3 2.1Definition3 2.1.1The Body Shop6 2.1.2The product policy of The Body Shop6 2.2Reasons for the emergence of global green consumers7 2.3Problems in researching8 2.4Green marketing10 2.5Opportunities for the international marketer - now and in the future12 2.6Limitations of marketing such an international cross cultural segment13 3CONCLUSION14 REFERENCE LIST15 APPENDICES18

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 74,0, Northumbria University, course: International Marketing Management, 18 entries in the bibliography, language: English, abstract: This assignment is about the global green consumer and green marketing around the globe. Beside the theoretical information the example of The Body Shop shows the main issues of green marketing in practice. Table of contents: 1CROSS BORDER MARKET SEGMENTATION3 2THE GLOBAL GREEN CONSUMER3 2.1Definition3 2.1.1The Body Shop6 2.1.2The product policy of The Body Shop6 2.2Reasons for the emergence of global green consumers7 2.3Problems in researching8 2.4Green marketing10 2.5Opportunities for the international marketer - now and in the future12 2.6Limitations of marketing such an international cross cultural segment13 3CONCLUSION14 REFERENCE LIST15 APPENDICES18

More books from GRIN Publishing

Cover of the book The Different Ways of Describing Meaning in Monolingual Dictionaries by Franziska Guhr
Cover of the book The UN and the OSCE approaches and efforts in preventing and combating terrorism by Franziska Guhr
Cover of the book Drama and early foreign language teaching by Franziska Guhr
Cover of the book Work-life balance and health care benefits - Essential forms of modern life-cycle benefits by Franziska Guhr
Cover of the book Wladimir Putin Leadership by Franziska Guhr
Cover of the book The present and the future of the Ukrainian economy by Franziska Guhr
Cover of the book What motivates suicide terrorism? by Franziska Guhr
Cover of the book Wittgenstein's Lion by Franziska Guhr
Cover of the book Critical Evaluation of Internet Advertising by Franziska Guhr
Cover of the book Journalism in Times of War by Franziska Guhr
Cover of the book The struggle to find a definition for 'international terrorism' by Franziska Guhr
Cover of the book Donor harmonisation, Ownership and Aid Effectiveness by Franziska Guhr
Cover of the book European financial regulation and supervision and the onslaught of the financial crisis by Franziska Guhr
Cover of the book Judaism in Germany by Franziska Guhr
Cover of the book The Concept of Evil in William Golding by Franziska Guhr
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy