The Consumer Mind

Brand Perception and the Implications for Marketers

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book The Consumer Mind by Pepe Martínez, Kogan Page
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Author: Pepe Martínez ISBN: 9780749465711
Publisher: Kogan Page Publication: June 3, 2012
Imprint: Kogan Page Language: English
Author: Pepe Martínez
ISBN: 9780749465711
Publisher: Kogan Page
Publication: June 3, 2012
Imprint: Kogan Page
Language: English

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.

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