About Face

The Secrets of Emotionally Effective Advertising

Business & Finance, Marketing & Sales, Consumer Behaviour, Advertising & Promotion
Cover of the book About Face by Dan Hill, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dan Hill ISBN: 9780749459239
Publisher: Kogan Page Publication: September 3, 2010
Imprint: Kogan Page Language: English
Author: Dan Hill
ISBN: 9780749459239
Publisher: Kogan Page
Publication: September 3, 2010
Imprint: Kogan Page
Language: English

Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message.

About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability.

Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message.

About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability.

Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.

More books from Kogan Page

Cover of the book Contemporary Issues in Human Resource Management by Dan Hill
Cover of the book Decision Making and Problem Solving by Dan Hill
Cover of the book Creativity at Work by Dan Hill
Cover of the book New Strategies for Reputation Management by Dan Hill
Cover of the book Executive Advantage by Dan Hill
Cover of the book You.com by Dan Hill
Cover of the book Media Interview Techniques by Dan Hill
Cover of the book Ads to Icons: How Advertising Succeeds in a Multimedia Age by Dan Hill
Cover of the book The Better Mousetrap by Dan Hill
Cover of the book Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale by Dan Hill
Cover of the book Armstrong's Essential Human Resource Management Practice by Dan Hill
Cover of the book A Quick Start Guide to Podcasting by Dan Hill
Cover of the book B2B Customer Experience by Dan Hill
Cover of the book The Logistics and Supply Chain Toolkit by Dan Hill
Cover of the book Humanizing Big Data by Dan Hill
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy