The Best Digital Marketing Campaigns in the World II

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book The Best Digital Marketing Campaigns in the World II by Damian Ryan, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Damian Ryan ISBN: 9780749469696
Publisher: Kogan Page Publication: March 3, 2014
Imprint: Kogan Page Language: English
Author: Damian Ryan
ISBN: 9780749469696
Publisher: Kogan Page
Publication: March 3, 2014
Imprint: Kogan Page
Language: English

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America.

Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America.

Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.

More books from Kogan Page

Cover of the book How to Make Partner and Still Have a Life by Damian Ryan
Cover of the book The Outstanding Middle Manager by Damian Ryan
Cover of the book Designing and Developing Digital and Blended Learning Solutions by Damian Ryan
Cover of the book Performance Management by Damian Ryan
Cover of the book The Strategic Planning Workbook by Damian Ryan
Cover of the book The Lean Practitioner's Handbook by Damian Ryan
Cover of the book Customer-Centric Marketing by Damian Ryan
Cover of the book The 20 Ps of Marketing by Damian Ryan
Cover of the book The 30 Day MBA in Marketing by Damian Ryan
Cover of the book Profitable Buying Strategies by Damian Ryan
Cover of the book The Experiential Learning Toolkit by Damian Ryan
Cover of the book Urban Logistics by Damian Ryan
Cover of the book Everyone Needs A Mentor by Damian Ryan
Cover of the book Armstrong's Handbook of Reward Management Practice by Damian Ryan
Cover of the book Successful Project Management by Damian Ryan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy