Public Relations Strategy

Business & Finance, Marketing & Sales, Public Relations, Management & Leadership, Management
Cover of the book Public Relations Strategy by Sandra M Oliver FCIPR PhD, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sandra M Oliver FCIPR PhD ISBN: 9780749458652
Publisher: Kogan Page Publication: November 3, 2009
Imprint: Kogan Page Language: English
Author: Sandra M Oliver FCIPR PhD
ISBN: 9780749458652
Publisher: Kogan Page
Publication: November 3, 2009
Imprint: Kogan Page
Language: English

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics:

- PR as strategic and issues management

- the governance role of PR within organizations

- attaining and maintaining reputation

- internal communication as PR strategy

- online/offline media relations

- research matters: exploration and evidence

- managing ethics and evaluation in PR programming

Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics:

- PR as strategic and issues management

- the governance role of PR within organizations

- attaining and maintaining reputation

- internal communication as PR strategy

- online/offline media relations

- research matters: exploration and evidence

- managing ethics and evaluation in PR programming

Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

More books from Kogan Page

Cover of the book The Marketing Complex by Sandra M Oliver FCIPR PhD
Cover of the book The Definitive Personal Assistant & Secretarial Handbook by Sandra M Oliver FCIPR PhD
Cover of the book How to Pass Data Interpretation Tests: Unbeatable Practice for Numerical and Quantitative Reasoning and Problem Solving Tests by Sandra M Oliver FCIPR PhD
Cover of the book Health and Safety at Work by Sandra M Oliver FCIPR PhD
Cover of the book Running Your Own Boarding Kennels by Sandra M Oliver FCIPR PhD
Cover of the book 4D Leadership by Sandra M Oliver FCIPR PhD
Cover of the book Strategic Workforce Planning by Sandra M Oliver FCIPR PhD
Cover of the book Ads to Icons: How Advertising Succeeds in a Multimedia Age by Sandra M Oliver FCIPR PhD
Cover of the book Be a Free Range Human by Sandra M Oliver FCIPR PhD
Cover of the book Writing Skills for Public Relations by Sandra M Oliver FCIPR PhD
Cover of the book Developing Skills for Business Leadership by Sandra M Oliver FCIPR PhD
Cover of the book The 8 Steps to Strategic Success by Sandra M Oliver FCIPR PhD
Cover of the book Enterprise Change Management by Sandra M Oliver FCIPR PhD
Cover of the book A Study Manual of Professional Competence in Road Haulage by Sandra M Oliver FCIPR PhD
Cover of the book The Human Workplace by Sandra M Oliver FCIPR PhD
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy