The Best Book on iOS App Marketing

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business, Nonfiction, Reference & Language, Reference
Cover of the book The Best Book on iOS App Marketing by Michael  Amerson, Hyperink
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Author: Michael Amerson ISBN: 9781614640578
Publisher: Hyperink Publication: April 4, 2012
Imprint: Hyperink Language: English
Author: Michael Amerson
ISBN: 9781614640578
Publisher: Hyperink
Publication: April 4, 2012
Imprint: Hyperink
Language: English

Mike Amerson, Co-Founder and President of WET Productions, Inc., learned the hard lesson that many developers face today: just because you built it, doesn't mean they will come. His game "My Virtual Girlfriend" went nine months with only modest sales until late in December of 2010, when he gathered what he'd learned about app discoverability and used it to propel the game to the Top 100 list for its category. Furthermore, the game has only gained momentum, sitting in the Top 25 for over a year.

Though Mike overcame the challenges of app development, he knows exactly what it's like for a developer to spend time and money on a project that falls flat. Today, he shares his knowledge with other struggling developers, encouraging them to follow their dream to venture out and find success in the iOS space.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Mike Amerson, Co-Founder and President of WET Productions, Inc., learned the hard lesson that many developers face today: just because you built it, doesn't mean they will come. His game "My Virtual Girlfriend" went nine months with only modest sales until late in December of 2010, when he gathered what he'd learned about app discoverability and used it to propel the game to the Top 100 list for its category. Furthermore, the game has only gained momentum, sitting in the Top 25 for over a year.

Though Mike overcame the challenges of app development, he knows exactly what it's like for a developer to spend time and money on a project that falls flat. Today, he shares his knowledge with other struggling developers, encouraging them to follow their dream to venture out and find success in the iOS space.

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