The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers
Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
| Author: | Matt Hrushka | ISBN: | 9781495110795 |
| Publisher: | Matthew T Hrushka | Publication: | May 23, 2014 |
| Imprint: | Matthew T Hrushka | Language: | English |
| Author: | Matt Hrushka |
| ISBN: | 9781495110795 |
| Publisher: | Matthew T Hrushka |
| Publication: | May 23, 2014 |
| Imprint: | Matthew T Hrushka |
| Language: | English |
Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.
Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.
