Principles of Retailing

Business & Finance, Marketing & Sales, Retailing, Sales & Selling
Cover of the book Principles of Retailing by John Fernie, Suzanne Fernie, Christopher Moore, Taylor and Francis
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Author: John Fernie, Suzanne Fernie, Christopher Moore ISBN: 9781317648284
Publisher: Taylor and Francis Publication: April 24, 2015
Imprint: Routledge Language: English
Author: John Fernie, Suzanne Fernie, Christopher Moore
ISBN: 9781317648284
Publisher: Taylor and Francis
Publication: April 24, 2015
Imprint: Routledge
Language: English

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.

The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.

This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.

The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.

This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.

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