Successful Local Broadcast Sales

Business & Finance, Marketing & Sales, Advertising & Promotion, Sales & Selling, Industries & Professions, Industries
Cover of the book Successful Local Broadcast Sales by Paul Weyland, AMACOM
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Author: Paul Weyland ISBN: 9780814409800
Publisher: AMACOM Publication: September 19, 2007
Imprint: AMACOM Language: English
Author: Paul Weyland
ISBN: 9780814409800
Publisher: AMACOM
Publication: September 19, 2007
Imprint: AMACOM
Language: English

For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to:• get appointments • write great proposals and presentations • sell against other media like newspapers and the Internet • overcome rate resistance • close sales without alienating their clients • create genius creative without being a creative genius • calculate ROI for the client’s advertising dollar • land long-term contracts with local businesses • negotiate more effectivelyHonest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to:• get appointments • write great proposals and presentations • sell against other media like newspapers and the Internet • overcome rate resistance • close sales without alienating their clients • create genius creative without being a creative genius • calculate ROI for the client’s advertising dollar • land long-term contracts with local businesses • negotiate more effectivelyHonest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.

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