Strategic Uses of Social Media for Improved Customer Retention

Business & Finance, Marketing & Sales, Customer Service
Cover of the book Strategic Uses of Social Media for Improved Customer Retention by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522516880
Publisher: IGI Global Publication: November 9, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522516880
Publisher: IGI Global
Publication: November 9, 2016
Imprint: Business Science Reference
Language: English

Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.

More books from IGI Global

Cover of the book Technological, Managerial and Organizational Core Competencies by
Cover of the book Advanced Communication Protocol Technologies by
Cover of the book Examining the Private Sector's Role in Wealth Creation and Poverty Reduction by
Cover of the book Systems Research for Real-World Challenges by
Cover of the book Cases on Innovations in Educational Marketing by
Cover of the book Handbook of Research on Teaching Ethics in Business and Management Education by
Cover of the book Handbook of Research on Managerial Strategies for Achieving Optimal Performance in Industrial Processes by
Cover of the book Behavioral Finance and Decision-Making Models by
Cover of the book Innovative Practices in Teacher Preparation and Graduate-Level Teacher Education Programs by
Cover of the book Technology Leadership for Innovation in Higher Education by
Cover of the book Exploring the New Era of Technology-Infused Education by
Cover of the book Pharmacoinformatics and Drug Discovery Technologies by
Cover of the book Research-Based Perspectives on the Psychophysiology of Yoga by
Cover of the book Renewable Energy and Power Supply Challenges for Rural Regions by
Cover of the book Outcome-Based Science, Technology, Engineering, and Mathematics Education by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy