Strategic Sports Marketing - The impact of sport advertising upon consumers

Adidas - A Case Study

Nonfiction, Sports
Cover of the book Strategic Sports Marketing - The impact of sport advertising upon consumers by Christian Berger, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Christian Berger ISBN: 9783640225163
Publisher: GRIN Verlag Publication: December 4, 2008
Imprint: GRIN Verlag Language: English
Author: Christian Berger
ISBN: 9783640225163
Publisher: GRIN Verlag
Publication: December 4, 2008
Imprint: GRIN Verlag
Language: English

Doctoral Thesis / Dissertation from the year 2008 in the subject Sport - Sport Economics, Sport Management, grade: 2,0, Cardiff University, course: International Business Management, 16 entries in the bibliography, language: English, abstract: The study was based on the subject that is of great interest of the author and therefore attempted to illustrate an evaluation of the impact of Adidas advertising upon purchase decisions of consumers nowadays. To enable the author to provide an evaluation of Adidas' marketing strategies, the present importance of marketing and modern challenges of advertising decisions were determined as fundamentals of a global brand based on review of relevant literature. Furthermore, an investigation of the strengths, weaknesses, opportunities and threats (SWOT) related to companies in the sports industry was conducted. Moreover the benefits of a global brand were illustrated. This examination was mainly based on marketing specialised literature linked with selected examples of Adidas as no representative of the Adidas company was found to be interviewed. On the one hand it was found that Adidas' historically grown passion for sports in order to provide athletes with the best possible equipment positively contributes to improve brand awarness and brand image. On the other, it was found that the identified weaknesses reduce the effectiveness of global operations in order to improve consumer satisfaction throughout the world. The research concluded that although the strategic marketing operations of the Adidas company can be reduced by weaknesses and threats, the advertising decisions represent a promising source of enhancing the brand image.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Doctoral Thesis / Dissertation from the year 2008 in the subject Sport - Sport Economics, Sport Management, grade: 2,0, Cardiff University, course: International Business Management, 16 entries in the bibliography, language: English, abstract: The study was based on the subject that is of great interest of the author and therefore attempted to illustrate an evaluation of the impact of Adidas advertising upon purchase decisions of consumers nowadays. To enable the author to provide an evaluation of Adidas' marketing strategies, the present importance of marketing and modern challenges of advertising decisions were determined as fundamentals of a global brand based on review of relevant literature. Furthermore, an investigation of the strengths, weaknesses, opportunities and threats (SWOT) related to companies in the sports industry was conducted. Moreover the benefits of a global brand were illustrated. This examination was mainly based on marketing specialised literature linked with selected examples of Adidas as no representative of the Adidas company was found to be interviewed. On the one hand it was found that Adidas' historically grown passion for sports in order to provide athletes with the best possible equipment positively contributes to improve brand awarness and brand image. On the other, it was found that the identified weaknesses reduce the effectiveness of global operations in order to improve consumer satisfaction throughout the world. The research concluded that although the strategic marketing operations of the Adidas company can be reduced by weaknesses and threats, the advertising decisions represent a promising source of enhancing the brand image.

More books from GRIN Verlag

Cover of the book Analyse der normierten Vorgaben der DIN-Norm 33961 hinsichtlich der Einstellung der Mitarbeiter und Kunden in einem Fitness-Studio anhand des Thermalsolbades in Salzgitter by Christian Berger
Cover of the book John Rawls - Eine Theorie der Gerechtigkeit als Fairness by Christian Berger
Cover of the book Wiederherstellung psychischer Gesundheit im Krieg by Christian Berger
Cover of the book Ausländische Prostituierte - Die doppelte soziale Randgruppe by Christian Berger
Cover of the book Bindungstheorie - Wie kann der Aufbau sicherer Bindungen durch frühe Hilfen gefördert werden? by Christian Berger
Cover of the book Grundlegende Anforderungen an eine schulinterne Evaluation by Christian Berger
Cover of the book All-Volunteer Force - The Rise of Professionalism in the U.S. Military by Christian Berger
Cover of the book Desertifikation - klimatische und anthropogene Ursachen by Christian Berger
Cover of the book Cyber-Mobbing. Bedeutung für die aktuelle sozialpädagogische Arbeit mit Jugendlichen by Christian Berger
Cover of the book Friedrich Dürrenmatt 'Der Besuch der alten Dame': Die Entwicklung der Zentralfigur und der Gesellschaft by Christian Berger
Cover of the book Die Break-Even-Analyse und ihre Anwendung in Kostenplanung und Kostenkontrolle by Christian Berger
Cover of the book Globalisation and Development: Assessing Factors that impede Development among the Economic Community of West African States (ECOWAS) by Christian Berger
Cover of the book Lebenspartnerschaften und nichteheliche Lebensgemeinschaften im Sozialrecht by Christian Berger
Cover of the book Exkurs: Verhalten und Mentalität US-amerikanischer Führungskräfte im Vergleich mit Deutschland by Christian Berger
Cover of the book Blitzschutz in Gebäuden by Christian Berger
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy