Social Marketing and Behaviour Change

Models, Theory and Applications

Business & Finance, Marketing & Sales, Sales & Selling, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Social Marketing and Behaviour Change by Brennan, L., Binney, W., Parker, L., Edward Elgar Publishing
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Author: Brennan, L., Binney, W., Parker, L. ISBN: 9781782548157
Publisher: Edward Elgar Publishing Publication: December 15, 2009
Imprint: Language: English
Author: Brennan, L., Binney, W., Parker, L.
ISBN: 9781782548157
Publisher: Edward Elgar Publishing
Publication: December 15, 2009
Imprint:
Language: English
With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice. Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory along with consumer behaviour decision and social change models. This visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing will find the book an invaluable resource.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice. Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory along with consumer behaviour decision and social change models. This visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing will find the book an invaluable resource.

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