The Market Oriented University

Transforming Higher Education

Nonfiction, Reference & Language, Education & Teaching, Higher Education, Administration
Cover of the book The Market Oriented University by John A. Davis, Mark A. Farrell, Edward Elgar Publishing
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Author: John A. Davis, Mark A. Farrell ISBN: 9781781004920
Publisher: Edward Elgar Publishing Publication: May 27, 2016
Imprint: Language: English
Author: John A. Davis, Mark A. Farrell
ISBN: 9781781004920
Publisher: Edward Elgar Publishing
Publication: May 27, 2016
Imprint:
Language: English
The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the ‘student consumer.’ The student consumer is prepared to shop around, compare prices and value, and once purchased expects a return on their investment. Disruptive innovations are challenging traditional forms of learning and in many cases are viewed as better alternatives to traditional learning in the classroom. Competition from private educational providers is increasing. Their cost base is lower, and their customer focus is superior. In short, universities around the world are facing a perfect storm. While experts don’t expect the higher education sector to collapse under these challenges, they do believe that for some institutions the future looks bleak. If universities are to avoid closures or mergers, they will need to adopt a market-oriented approach.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the ‘student consumer.’ The student consumer is prepared to shop around, compare prices and value, and once purchased expects a return on their investment. Disruptive innovations are challenging traditional forms of learning and in many cases are viewed as better alternatives to traditional learning in the classroom. Competition from private educational providers is increasing. Their cost base is lower, and their customer focus is superior. In short, universities around the world are facing a perfect storm. While experts don’t expect the higher education sector to collapse under these challenges, they do believe that for some institutions the future looks bleak. If universities are to avoid closures or mergers, they will need to adopt a market-oriented approach.

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