Social Innovation and New Business Models

Creating Shared Value in Low-Income Markets

Business & Finance, Management & Leadership, Production & Operations Management, Business Reference, Business Ethics
Cover of the book Social Innovation and New Business Models by Laura Michelini, Springer Berlin Heidelberg
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Author: Laura Michelini ISBN: 9783642321504
Publisher: Springer Berlin Heidelberg Publication: August 8, 2012
Imprint: Springer Language: English
Author: Laura Michelini
ISBN: 9783642321504
Publisher: Springer Berlin Heidelberg
Publication: August 8, 2012
Imprint: Springer
Language: English

Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements - the concept of shared value creation, the theory of the fortune at the bottom of the pyramid, and a corporate social entrepreneurship approach - which they use to enter low-income markets by helping to solve global challenges while simultaneously generating profits.The book identifies the main forms of social innovation: social business models, social products and social communication strategies. Further, it shows how companies can successfully implement social innovation and presents new forms of social business models that can be used to target low-income markets. Finally, the book presents key success factors related to the social product innovation process and corresponding communication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements - the concept of shared value creation, the theory of the fortune at the bottom of the pyramid, and a corporate social entrepreneurship approach - which they use to enter low-income markets by helping to solve global challenges while simultaneously generating profits.The book identifies the main forms of social innovation: social business models, social products and social communication strategies. Further, it shows how companies can successfully implement social innovation and presents new forms of social business models that can be used to target low-income markets. Finally, the book presents key success factors related to the social product innovation process and corresponding communication.

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