Sexing the Media

How and Why We Do It

Nonfiction, Reference & Language, Language Arts, Communication, Entertainment, Theatre, Art & Architecture, General Art
Cover of the book Sexing the Media by Debra L. Merskin, Peter Lang
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Author: Debra L. Merskin ISBN: 9781454193197
Publisher: Peter Lang Publication: June 15, 2012
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author: Debra L. Merskin
ISBN: 9781454193197
Publisher: Peter Lang
Publication: June 15, 2012
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

Sex in the media is one of the hottest topics of the day. We know that advertising, television, cinema, and other forms of communication use sex to sell us products and pump up story lines. The question is: why are sex and sexuality such effective tools for getting our attention?
Sexing the Media: How and Why We Do It is a textbook that explores answers to this question through historical, sociological, psychological, and ideological perspectives. It explores how media and other social institutions use sex and sexuality (the capacity to have erotic experiences and responses) to advance economic and ideological interests.Cinema, music, music videos, television programs, advertising, and the Internet are discussed as carriers of deliberately constructed messages that contribute to and support a master narrative that privileges heterosexuality and monogamy.
This interdisciplinary text includes contemporary case studies as examples that would be useful in courses in media, cultural studies, sociology, and psychology.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Sex in the media is one of the hottest topics of the day. We know that advertising, television, cinema, and other forms of communication use sex to sell us products and pump up story lines. The question is: why are sex and sexuality such effective tools for getting our attention?
Sexing the Media: How and Why We Do It is a textbook that explores answers to this question through historical, sociological, psychological, and ideological perspectives. It explores how media and other social institutions use sex and sexuality (the capacity to have erotic experiences and responses) to advance economic and ideological interests.Cinema, music, music videos, television programs, advertising, and the Internet are discussed as carriers of deliberately constructed messages that contribute to and support a master narrative that privileges heterosexuality and monogamy.
This interdisciplinary text includes contemporary case studies as examples that would be useful in courses in media, cultural studies, sociology, and psychology.

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