Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top

What Every Executive Wants You to Know About Successfully Selling to the Top

Business & Finance, Marketing & Sales, Direct Marketing, Sales & Selling, Management & Leadership, Management
Cover of the book Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top by Nicholas A.C. Read, Stephen J. Bistritz, Ed.D., McGraw-Hill Education
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Author: Nicholas A.C. Read, Stephen J. Bistritz, Ed.D. ISBN: 9781260116403
Publisher: McGraw-Hill Education Publication: February 21, 2018
Imprint: McGraw-Hill Education Language: English
Author: Nicholas A.C. Read, Stephen J. Bistritz, Ed.D.
ISBN: 9781260116403
Publisher: McGraw-Hill Education
Publication: February 21, 2018
Imprint: McGraw-Hill Education
Language: English

THE CLASSIC GUIDE TO HIGH-LEVEL SELLING.

Updated with new insights from global executives.

How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term?

The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell.

This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. You’ll learn how to:

•Target the most relevant executives in any sales opportunity

•Win support from the executive’s network of gatekeepers and influencers

•Position yourself as the supplier who will add the most value with least risk

•Update your prospecting and selling skills for the digital age

•Sell higher, win bigger, and close faster.

Based on the world’s largest study of its kind, Selling to the C-Suite, Second Edition blends empirical research with practical insights to help you sell higher, faster, and stronger.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

THE CLASSIC GUIDE TO HIGH-LEVEL SELLING.

Updated with new insights from global executives.

How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term?

The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell.

This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. You’ll learn how to:

•Target the most relevant executives in any sales opportunity

•Win support from the executive’s network of gatekeepers and influencers

•Position yourself as the supplier who will add the most value with least risk

•Update your prospecting and selling skills for the digital age

•Sell higher, win bigger, and close faster.

Based on the world’s largest study of its kind, Selling to the C-Suite, Second Edition blends empirical research with practical insights to help you sell higher, faster, and stronger.

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