Resurgence: The Four Stages of Market-Focused Reinvention

Business & Finance, Business Reference, Corporate History, Economics, Development & Growth
Cover of the book Resurgence: The Four Stages of Market-Focused Reinvention by Gregory S. Carpenter, Gary F. Gebhardt, John F. Sherry Jr., St. Martin's Press
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Author: Gregory S. Carpenter, Gary F. Gebhardt, John F. Sherry Jr. ISBN: 9781137437600
Publisher: St. Martin's Press Publication: February 18, 2014
Imprint: St. Martin's Press Language: English
Author: Gregory S. Carpenter, Gary F. Gebhardt, John F. Sherry Jr.
ISBN: 9781137437600
Publisher: St. Martin's Press
Publication: February 18, 2014
Imprint: St. Martin's Press
Language: English

Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. The core of this book is a smart, simple four-part framework for reinvention, plus compelling advice distilled for general business readers. Yet,it also features fascinating, insider accounts of the change process, with stories from a core group of leaders at companies such as Motorola, Alberto Culver, Harley-Davidson, and others, as they considered the question: How do we reinvent a firm that does not recognize the need for radical change? Three top marketing experts bring a compelling wealth of experience and knowledge to the forefront as they were granted extensive access to the executives at these companies and track how each of these organizations look dramatically different as a result of its changed efforts.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. The core of this book is a smart, simple four-part framework for reinvention, plus compelling advice distilled for general business readers. Yet,it also features fascinating, insider accounts of the change process, with stories from a core group of leaders at companies such as Motorola, Alberto Culver, Harley-Davidson, and others, as they considered the question: How do we reinvent a firm that does not recognize the need for radical change? Three top marketing experts bring a compelling wealth of experience and knowledge to the forefront as they were granted extensive access to the executives at these companies and track how each of these organizations look dramatically different as a result of its changed efforts.

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