by
Gregory S. Carpenter, Gary F. Gebhardt, John F. Sherry Jr.
Language: English
Release Date: February 18, 2014
Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. The core of this book is a smart, simple four-part framework for reinvention,...