John F Sherry Jr : 2 books
by Gregory S. Carpenter, Gary F. Gebhardt, John F. Sherry Jr.
Language: English
Release Date: February 18, 2014
Language: English
Release Date: February 18, 2014
Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. The core of this book is a smart, simple four-part framework for reinvention,...
Time, Space, and the Market
Retroscapes Rising
Language: English
Release Date: December 18, 2014
A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.