How to Write a Marketing Plan

Business & Finance, Career Planning & Job Hunting, Careers, Marketing & Sales, Nonfiction, Health & Well Being, Self Help, Self Improvement
Cover of the book How to Write a Marketing Plan by John Westwood, Kogan Page
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Author: John Westwood ISBN: 9780749475727
Publisher: Kogan Page Publication: September 3, 2016
Imprint: Kogan Page Language: English
Author: John Westwood
ISBN: 9780749475727
Publisher: Kogan Page
Publication: September 3, 2016
Imprint: Kogan Page
Language: English

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.

The creating success series of books...

With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.

The creating success series of books...

With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.

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