Public House and Beverage Management: Key Principles and Issues

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Public House and Beverage Management: Key Principles and Issues by Michael Flynn, Caroline Ritchie, Andrew Roberts, Taylor and Francis
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Author: Michael Flynn, Caroline Ritchie, Andrew Roberts ISBN: 9781136370847
Publisher: Taylor and Francis Publication: August 15, 2007
Imprint: Routledge Language: English
Author: Michael Flynn, Caroline Ritchie, Andrew Roberts
ISBN: 9781136370847
Publisher: Taylor and Francis
Publication: August 15, 2007
Imprint: Routledge
Language: English

'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry.

'Public House & Beverage Management' introduces students to:

* Key players
* Variations in service offer
* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)
* Customers and segments
* Labour markets and employees
* Key elements in the business units
* Retailing skills.

The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.

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'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry.

'Public House & Beverage Management' introduces students to:

* Key players
* Variations in service offer
* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)
* Customers and segments
* Labour markets and employees
* Key elements in the business units
* Retailing skills.

The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.

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