Proposals & Competitive Tendering: Part 1: Strategy & Positioning

Business & Finance, Economics, Development & Growth, Marketing & Sales, Sales & Selling, Management & Leadership, Management
Cover of the book Proposals & Competitive Tendering: Part 1: Strategy & Positioning by Richard Brookfield, Acuity Business Consulting Ltd
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Author: Richard Brookfield ISBN: 9781999927301
Publisher: Acuity Business Consulting Ltd Publication: November 21, 2017
Imprint: Smashwords Edition Language: English
Author: Richard Brookfield
ISBN: 9781999927301
Publisher: Acuity Business Consulting Ltd
Publication: November 21, 2017
Imprint: Smashwords Edition
Language: English

Strategy & Positioning is a practical guide to the early stages of the competitive tendering process. This critical period is often overlooked, but offers contractors a unique opportunity to optimize their competitive position in advance of proposal preparation.

Successive chapters cover activities from identification of a new business prospect through company positioning, customer engagement, strategy development and pre-qualification, to receipt of the Request for Proposal. Background information and explanatory text are combined with practical examples and templates, enabling readers to select and apply relevant principles and models within their own organizations.

ABC SmartGuides are written for business professionals engaged in strategic, sales and commercial roles connected with company direction and business development. They are aimed primarily projects and services organizations where competitive tendering is key to growth and survival. The principles will also apply to manufacturing companies competing for new business in B2B sectors.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Strategy & Positioning is a practical guide to the early stages of the competitive tendering process. This critical period is often overlooked, but offers contractors a unique opportunity to optimize their competitive position in advance of proposal preparation.

Successive chapters cover activities from identification of a new business prospect through company positioning, customer engagement, strategy development and pre-qualification, to receipt of the Request for Proposal. Background information and explanatory text are combined with practical examples and templates, enabling readers to select and apply relevant principles and models within their own organizations.

ABC SmartGuides are written for business professionals engaged in strategic, sales and commercial roles connected with company direction and business development. They are aimed primarily projects and services organizations where competitive tendering is key to growth and survival. The principles will also apply to manufacturing companies competing for new business in B2B sectors.

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