Product Planning Essentials

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Product Planning Essentials by Kenneth B. Kahn, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kenneth B. Kahn ISBN: 9781452238135
Publisher: SAGE Publications Publication: September 27, 2000
Imprint: SAGE Publications, Inc Language: English
Author: Kenneth B. Kahn
ISBN: 9781452238135
Publisher: SAGE Publications
Publication: September 27, 2000
Imprint: SAGE Publications, Inc
Language: English

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

More books from SAGE Publications

Cover of the book Collective Efficacy by Kenneth B. Kahn
Cover of the book Developmental Psychology by Kenneth B. Kahn
Cover of the book Analyzing Qualitative Data by Kenneth B. Kahn
Cover of the book Ensuring Every Child Matters by Kenneth B. Kahn
Cover of the book Nonparametric Statistics for Health Care Research by Kenneth B. Kahn
Cover of the book Hate Crimes by Kenneth B. Kahn
Cover of the book The Complete Guide to Becoming an English Teacher by Kenneth B. Kahn
Cover of the book Focus Group Practice by Kenneth B. Kahn
Cover of the book Ethnicity and Race by Kenneth B. Kahn
Cover of the book Practical Program Evaluation by Kenneth B. Kahn
Cover of the book Readings in Indian Sociology by Kenneth B. Kahn
Cover of the book The Population of the UK by Kenneth B. Kahn
Cover of the book Project-Based Learning Across the Disciplines by Kenneth B. Kahn
Cover of the book Reclaiming Social Work by Kenneth B. Kahn
Cover of the book The SAGE Dictionary of Qualitative Management Research by Kenneth B. Kahn
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy