Conducting Focus Groups for Business and Management Students

Business & Finance, Economics, Development & Growth, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Conducting Focus Groups for Business and Management Students by Caroline J. Oates, Panayiota J. Alevizou, SAGE Publications
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Author: Caroline J. Oates, Panayiota J. Alevizou ISBN: 9781526416124
Publisher: SAGE Publications Publication: October 30, 2017
Imprint: SAGE Publications Ltd Language: English
Author: Caroline J. Oates, Panayiota J. Alevizou
ISBN: 9781526416124
Publisher: SAGE Publications
Publication: October 30, 2017
Imprint: SAGE Publications Ltd
Language: English

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.

Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Watch the editors introduce the Mastering Business Research Methods series

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.

Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Watch the editors introduce the Mastering Business Research Methods series

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