Pricing and Human Capital

A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills

Business & Finance, Marketing & Sales, Sales & Selling, Human Resources & Personnel Management
Cover of the book Pricing and Human Capital by Stephan M Liozu, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stephan M Liozu ISBN: 9781317479147
Publisher: Taylor and Francis Publication: July 3, 2015
Imprint: Routledge Language: English
Author: Stephan M Liozu
ISBN: 9781317479147
Publisher: Taylor and Francis
Publication: July 3, 2015
Imprint: Routledge
Language: English

The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of these organizations, pricing professionals are often misunderstood and neglected from a career and talent perspective. Furthermore, the literature is still silent on how to manage and develop pricing teams.

Pricing and Human Capital explores the specific nature of pricing human resources and focuses on how to manage pricing teams, pricing talent, pricing careersĀ and how to organize the pricing function for success. It is dedicated to the pricing function and is aimed at helping pricing professionals manage their career within marketing, finance, sales or IT departments.

By focusing on specific practical tips, tools and recommendations that pricing and HR teams can adopt to improve their relationships, and including extensive interviews with senior pricing executives, it is the perfect toolkit for both HR and pricing professionals. This valuable textbook with its collection of cases in pricing will also be essential for students and tutors of marketing and sales.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of these organizations, pricing professionals are often misunderstood and neglected from a career and talent perspective. Furthermore, the literature is still silent on how to manage and develop pricing teams.

Pricing and Human Capital explores the specific nature of pricing human resources and focuses on how to manage pricing teams, pricing talent, pricing careersĀ and how to organize the pricing function for success. It is dedicated to the pricing function and is aimed at helping pricing professionals manage their career within marketing, finance, sales or IT departments.

By focusing on specific practical tips, tools and recommendations that pricing and HR teams can adopt to improve their relationships, and including extensive interviews with senior pricing executives, it is the perfect toolkit for both HR and pricing professionals. This valuable textbook with its collection of cases in pricing will also be essential for students and tutors of marketing and sales.

More books from Taylor and Francis

Cover of the book Tradition and Revolt by Stephan M Liozu
Cover of the book Kant's First Critique by Stephan M Liozu
Cover of the book World Prehistory by Stephan M Liozu
Cover of the book Technology Integration and High Possibility Classrooms by Stephan M Liozu
Cover of the book UNESCO Without Borders by Stephan M Liozu
Cover of the book The Management of Human Resources in the Asia Pacific Region by Stephan M Liozu
Cover of the book Sovereign Rules and the Politics of International Economic Law by Stephan M Liozu
Cover of the book Economic News by Stephan M Liozu
Cover of the book Women Voicing Resistance by Stephan M Liozu
Cover of the book Entrepreneurship and New Firm by Stephan M Liozu
Cover of the book Higher Realism by Stephan M Liozu
Cover of the book Evidence: Law and Context by Stephan M Liozu
Cover of the book Lexicography by Stephan M Liozu
Cover of the book Intellectual Property Rights and Competition in Standard Setting by Stephan M Liozu
Cover of the book Employment Relations in the Growing Asian Economies by Stephan M Liozu
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy