Stephan M Liozu: 4 books
The Pricing Journey
The Organizational Transformation Toward Pricing Excellence
Language: English
Release Date: April 29, 2015
Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To...
Dollarizing Differentiation Value
A Practical Guide for the Quantification and the Capture of Customer Value
Language: English
Release Date: August 25, 2016
Now is the time to answer that "value" question so well and so completely that your organization thrives. The biggest winners in the 21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing. There has never been a more exciting and lucrative...
Value Mindset
Accelerate Your Value Transformation By Changing Your Mindset
Language: English
Release Date: June 2, 2017
The most important factor in a successful business transformation is mindset. It's more important than any tool, any process, any training session, or any single financial incentive. But you can't will a positive mindset into existence. No one can snap their fingers or hypnotize a team into believing...
Pricing and Human Capital
A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills
Language: English
Release Date: July 3, 2015
The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of these organizations, pricing professionals...