Place Branding
Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
| Author: | R. Govers, F. Go | ISBN: | 9780230247024 |
| Publisher: | Palgrave Macmillan UK | Publication: | January 18, 2016 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | R. Govers, F. Go |
| ISBN: | 9780230247024 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | January 18, 2016 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
