F Go: 4 books

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

Analyses of big datasets signal important directions for the archaeology of religion in the Archaic to Mississippian Native North America Across North America, huge data accumulations derived from decades of cultural resource management studies, combined with old museum collections, provide...

Experiments and theory have rapidly progressed on nonlinear optical extreme waves, showing that guided wave nonlinear optics and fiber lasers provide a relatively simple, accessible and controllable test bed for the observations and accurate statistical studies of extreme wave phenomena that obey...