Persuasive Writing

How to harness the power of words

Business & Finance, Business Reference, Business Communication, Marketing & Sales, Sales & Selling
Cover of the book Persuasive Writing by Peter Frederick, Pearson Education Limited
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Author: Peter Frederick ISBN: 9780273746164
Publisher: Pearson Education Limited Publication: September 26, 2012
Imprint: Pearson Business Language: English
Author: Peter Frederick
ISBN: 9780273746164
Publisher: Pearson Education Limited
Publication: September 26, 2012
Imprint: Pearson Business
Language: English

Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.

Discover how to:

Transform any document into something truly compelling and persuasive

Understand what your reader really wants to hear and use this to get what you want

Combine logic and emotion to convince even the most sceptical reader

Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.

Discover how to:

Transform any document into something truly compelling and persuasive

Understand what your reader really wants to hear and use this to get what you want

Combine logic and emotion to convince even the most sceptical reader

Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

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