Persuasive Copywriting

Cut Through the Noise and Communicate With Impact

Business & Finance, Marketing & Sales, Advertising & Promotion, Industries & Professions, Industries
Cover of the book Persuasive Copywriting by Andy Maslen, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Andy Maslen ISBN: 9780749483678
Publisher: Kogan Page Publication: January 3, 2019
Imprint: Kogan Page Language: English
Author: Andy Maslen
ISBN: 9780749483678
Publisher: Kogan Page
Publication: January 3, 2019
Imprint: Kogan Page
Language: English

Persuasive Copywriting*,* second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace.

This second edition of Persuasive Copywriting complements the "how to" perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, all-encompassing guide to copywriting; an essential to every marketer's bookshelf.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Persuasive Copywriting*,* second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace.

This second edition of Persuasive Copywriting complements the "how to" perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, all-encompassing guide to copywriting; an essential to every marketer's bookshelf.

More books from Kogan Page

Cover of the book Armstrong's Handbook of Reward Management Practice by Andy Maslen
Cover of the book Successful Time Management by Andy Maslen
Cover of the book The Strategic Planning Workbook by Andy Maslen
Cover of the book Writing Skills for Public Relations by Andy Maslen
Cover of the book Packaging Logistics by Andy Maslen
Cover of the book The Rebel Entrepreneur by Andy Maslen
Cover of the book Bold by Andy Maslen
Cover of the book Fundamentals of Risk Management by Andy Maslen
Cover of the book Dealing With Difficult People by Andy Maslen
Cover of the book Practical Business Skills for Driving Instructors by Andy Maslen
Cover of the book How to Pass the QTS Numeracy and Literacy Skills Tests by Andy Maslen
Cover of the book IT Governance by Andy Maslen
Cover of the book Commonsense Direct and Digital Marketing by Andy Maslen
Cover of the book Introduction to Employment Law by Andy Maslen
Cover of the book Family Wars by Andy Maslen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy