Narrative Advertising Models and Conceptualization in the Digital Age

Business & Finance, Economics, Development & Growth, Marketing & Sales, Advertising & Promotion
Cover of the book Narrative Advertising Models and Conceptualization in the Digital Age by , IGI Global
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Author: ISBN: 9781522523819
Publisher: IGI Global Publication: February 1, 2017
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522523819
Publisher: IGI Global
Publication: February 1, 2017
Imprint: Business Science Reference
Language: English
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

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