Integrating Art and Creativity into Business Practice

Business & Finance, Economics, Development & Growth, Nonfiction, Art & Architecture, General Art
Cover of the book Integrating Art and Creativity into Business Practice by , IGI Global
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Author: ISBN: 9781522520528
Publisher: IGI Global Publication: December 28, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522520528
Publisher: IGI Global
Publication: December 28, 2016
Imprint: Business Science Reference
Language: English

Adaptability and sustainability are key factors in the success of any business in modern society. Developing unique and innovative processes in organizational environments provides room for new business opportunities. Integrating Art and Creativity into Business Practice is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students interested in emerging processes for entrepreneurship and business performance.

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Adaptability and sustainability are key factors in the success of any business in modern society. Developing unique and innovative processes in organizational environments provides room for new business opportunities. Integrating Art and Creativity into Business Practice is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students interested in emerging processes for entrepreneurship and business performance.

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