Designing Missions, Building Audiences, Generating Revenue and Resources
by
Philip Kotler, Neil G. Kotler, Wendy I. Kotler
Language: English
Release Date: August 25, 2016
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range...